Brand identity design

Creating unforgettable brands through bespoke logos, hand-lettering, and punchy illustrations

Brand identity design packed with personality and powerful storytelling.

I design illustration-led brand identities that give clarity and character to organisations – especially those selling ideas, services or learning experiences. Whether it’s a course, a community or a charity service, I turn abstract or (sometimes!) uninspiring topics into visuals that feel engaging, human and easy to connect with.

The Fractional Hub

As head of creative and marketing for The Fractional Hub (a start-up business aimed at educating and connecting people starting their fractional careers), I designed everything visual for the company, from the logo, brand guidelines, brand illustrations, full website design and build, marketing campaigns for email and social media, course branding and illustrations and even developed the tone of voice and marketing strategy.

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We have been working with Rachael since 2014 and we keep coming back! Her illustrations have become an integral part of our brand, allowing us to tell our story and market our flowers efficiently with visual clues beyond relying on photos. We have found Rachael really easy to work with. She really listens to what we need, works collaboratively and consistently produces work that exceeds expectations.

Zoë Julian

Partner, Scilly Flowers

Moving Parts Arts

Creating the brand identity for Moving Parts Arts has been an evolving collaboration. It began with a commission for gothic-style brand illustrations, which led to designing their logo, then full festival campaigns and brochures. Over time I developed their complete visual identity – including a custom typeface – and went on to design and build their full website in Wix. Founded in 2017, Moving Parts Arts is an award-winning arts and community development charity. It engages 20,000 people each year through its popular week-long puppet festival and various participatory community events.

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Rachael's attention to detail, imagination, technical skill and playfulness has meant our brand identity as Moving Parts has survived and thrived for 10 years since design, and we expect it to remain a crucial part of our story for many years to come. Rachael designed our logo, website, style guide, and most importantly, our cast of puppet characters that feature throughout our brand. These characters have become the centre of our merchandise and most excitingly even some of our artist commissions, using the characters in their own creations. Moving Parts is synonymous with the brand identity Rachael passionately designed for us.

Kerrin Tatwood

Co-founder and Director, Moving Parts Arts

Beverley Puppet Festival

The rebrand for Beverley Puppet Festival was also an evolving process. I was first brought in to design the brochures and posters for the puppet festival. I did this two festivals in a row, (the second being an online festival that adapted to the pandemic in April 2020) and for the second festival, since the COVID pandemic had hit and all live shows had to be cancelled, in order to save the festival and the artists involved, BPF 2020 adapted to hosting online puppetry workshops instead. Naturally they had no imagery for this and asked me to create an illustration to promote the festival online and also for letterbox brochures that would showcase the online factor, the workshops, the fact it was puppetry and also the year's theme of 'in nature'... quite the brief! I built a mini puppet theatre from cardboard and paper and painted and cut out all of the details. Off the back of this, BPF wanted to change their logo to the collaged/painted version that was on the puppet theatre I created, and the following year they got me to totally redesign and build their website, while creating new brand guidelines utilising the colour palette already assigned in the logo. BPF love the hand-crafted feel, since most puppeteers create the puppets and sets themselves, and so this is reflected in their brand; with hand lettering, wobbly container boxes and printed textures.

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Survive, North Yorkshire

Survive are a charity based in North Yorkshire, helping adult survivors of sexual violence through specialist trauma-informed services. Survive asked me to redesign their logo for them, keeping a tree and focussed around the idea of nurturing and growth. A few years later they commissioned me to redesign their full brand, design posters, leaflets and create templates for documents and presentations as well as design a full brand guide.