Brand illustrations

Illustration for event campaigns – for organisations within the arts, heritage and conservation sectors

Bringing warmth, depth, and originality to brand identities

My illustrations help brands express their personality and connect with audiences. They’re used across websites, email, social media, point of sale, product fairs, packaging, and even on the products themselves – giving companies a consistent, memorable identity that stands out from the competition.

Brand illustrations for Scilly Flowers

Since 2014 I have been creating illustrations for Scilly Flowers to tell stories of life at Churchtown Farm on St Martins, Scilly Isles. Everything from how the flowers are grown, picked, packed, shipped and much more. The illustrations are used on their website, in email marketing, inside their packaging and on booklets.

Desktop view of the Scilly Flowers website showcasing illustrations by Rachael Horner

Click arrows to browse illustrations for Scilly Flowers >>

We have been working with Rachael since 2014 and we keep coming back! Her illustrations have become an integral part of our brand, allowing us to tell our story and market our flowers efficiently with visual clues beyond relying on photos. We have found Rachael really easy to work with. She really listens to what we need, works collaboratively and consistently produces work that exceeds expectations.

Zoë Julian

Partner, Scilly Flowers

Brand illustrations for DCUK

Since 2015 I have worked with DCUK, creating illustrations that bring their products to life, telling the stories of the characters that make up their brand. My designs have been used to promote their products at home and gift fairs, at point-of-sale at stockists and as part of their packaging. They're used across their website, in email and social media marketing and also have been printed on cards, giftwrap and notepads.

Click arrows to browse illustrations for DCUK >>

We’ve worked with Rachael for many years, she interpreted our initial brief really well to capture the style of our ducks, and from then on she has created some great illustrations based on different products and occasions, that bring our ducks and brand to life.

Craig Wensley

Managing Director, DCUK